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Justine Skye gets her festival collection ready with H&M 
Justine Skye gets her festival collection ready with H&MJustine Skye gets her festival collection ready with H&M
For the second time in her career, Justine Skye is partnering up with H&M for a clothing range. The American singer has unveiled a summer-inspired line representing the Swedish company.

H&M teamed up with Justine Skye

Having hit the shelves on March 12, the partnership between Justine Skye and H&M has been been introduced. The singer had previously launched a Brooklyn-inspired range in November last year and is now back with a new one. This time around, for the Swedish company, she drew inspiration from the upcoming music events.

What does the festival collection comprise?

Helping Justine Skye design the pieces for her festival collection was Ade Samuel, a celebrity stylist, famous for having worked with Letitia Wright and Michael B. Jordan. The H&M fashion line includes items such as bike shorts, a windbreaker as well as a short-and-shirt ensemble. Accessories like bucket hats and bandanas will also be available.


The Swedish company introduced a clothing campaign © Courtesy of H&M

Details about the fashion campaign

For the new project, the photographer Tyler Mitchell was in charge of the visuals. Justine Skye can be seen wearing her own outfits as she poses for the H&M photoshoot. The clothes feature streetwear, sporty vibes and vibrant colours such as neon. While speaking about her creations, the singer stated, “I'm a big advocate for being comfortable no matter what -- that's how I feel empowered through my look.”

Some achievements and background information about the designer

Finding fame for the first time on a social media website, Justine Skye signed with Atlantic Records when she was 19. She recently released her debut album called ‘Ultraviolet’ and her singles include ‘U Don't Know’ and ‘Back for More’.

Voir aussi :
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 - Fashion: Harry Styles is an inspiration when it comes to clothing!

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