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Latin pop: which artists contributed to its rapid growth? 
Latin pop: which artists contributed to its rapid growth?Over the recent years, Latin pop: which artists contributed to its rapid growth?Over the recent years,
Over the recent years, a higher number of Latin pop artists are taking the top spot in the charts as well as headlining festivals. Performers such as Bad Bunny and Ozuna are revolutionising the music industry.

Artists changing the Latin pop scenery

According to some official numbers, Latin pop is a music category that is rapidly growing in the US. Active since the 1960s, it involves artists such as Enrique Iglesias and Shakira. It has been two years since the song ‘Despacito’ was released and since then, the world has seen more and more hits belonging to the same category.

Who is J Balvin?

One of the most famous Latin pop artists of the present day is J Balvin. Originating from Colombia, he has helped developed a particular type of reggaeton. The latter is a mix of Carribean rhythms and hip hop sounds influenced by Puerto Rico. His most notable song so far is a collaboration with Cardi B and Bad Bunny, titled ‘I Like It’.


Bad Bunny performing on stage © VALERIE MACON / AFP

Important events involving the performers

Furthermore, for the first time in history, a Latin pop artist in the person of J Balvin will be the main act of the Lollapalooza festival. On another side, Coachella saw an unparalleled number of Latino artists performing. YouTube also revealed that its most popular videos came from that same community.

Additional information about the music genre

There are numerous other artists who have helped Latin pop achieve such a status. For instance, Camila Cabello recently unveiled ‘Mi Persona Favorita’ which she sings with Alejandro Sanz in Spanish. She will be working with Pitbull and Daddy Yankee for her next album.

Voir aussi :
 - ‘Lo Vas a Olvidar’: a duo from Billie Eilish and Rosalía is out!
 - Drake, the Toronto rapper, reaches milestone on Spotify!

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