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Psy has created an overture for S. Korean artists with Gangnam Style 
Psy has created an overture for S. Korean artists with Gangnam StylePsy has created an overture for S. Korean artists with Gangnam Style
Psy is a South Korean singer who is known all around the world. His song Gangnam Style has brought other singers from South Korea into international limelight.

A year ago, no one would have believed that a South Korean singer such as Psy would come up with a song which would be viewed more than a billion times on YouTube. However, the South Korean did it with Gangnam style and this is encouraging people to take an interest in South Korean music.

The experts at the MIDEM music industry gathering in Cannes are however sceptical about the rise in popularity of South Korean music on an international level just because Psy’s Gangnam Style has been overwhelmingly well received by the occidental audience. This observation has not stopped the South Korean music industry to send some of their best music stars to the gathering.

 

Psy has become an internet phenomenon since the release of Gangnam Style

According to Clayton Jin, CEO of Billboard Korea, South Korea’s best music data service, “the Western markets have always been a kind of romantic dream and an end goal for the South Korean record labels”. However Jin is aware that Psy’s Gangnam Style effect may only have been pure luck. He says that South Korean artists should know to focus their efforts to please the Asian audience rather than the European and American ones.

The credit which Jin accords to Psy is that the latter has been able to change the mindsets of the European and American masses. According to him, these masses used to associate South Koreans with IT but now, thanks to Gangnam Style, they associate the country with music. This change of mindset is therefore the first step to a gradual increase in the South Korean music industry’s international market.

Psy official Facebook page

Typos: psyy, gangman style, gagnam style, spsy

Images credit: © AFPRelaxnews

                     © Psy official



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